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Content Marketing Audit

Ensure you’re producing and promoting the right content

 

 

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Have you got an effective content marketing strategy? Or do you feel you’re producing ad hoc content that’s not resonating or driving leads?

Content is an excellent way to build brand awareness, demonstrate thought leadership and generate leads. But many companies don’t produce and promote effective content for marketing purposes. 

 

The Solution… Audit your content and content marketing strategy

The audit is designed to give you recommendations to immediately improve your content but to also feed into your longer-term content marketing strategy.


We audit your current/past content and your content marketing strategy. We also conduct competitor analysis to gauge where you are in comparison and to look for areas to exploit or where a defensive strategy may be needed.

 
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Five ways companies fail to use content marketing effectively

  1. Failing to understand what help their target audience needs and what are the topics that matter the most
  2. Not considering competitors' relative strengths and weaknesses in content marketing 
  3. Focusing on producing content quantity, not quality
  4. Not maximising content impact by publishing in multiple formats and channels
  5. Not promoting content effectively

Just some of the insights you will discover:

  • How to improve your content
  • How to improve and structure your content marketing strategy
  • The strengths and weaknesses of each competitor’s example content
  • Opportunities to exploit and areas of weakness where defensive strategies may be needed
  • How to choose the most effective content topics
  • How to use the pillar page and content cluster method
  • How to plan content production and improve your content calendar process
  • How to maximize engagement with, and the ROI from, each piece of content

What Do You Get From Your Content Marketing Audit?

  • An audit of your current/past content and content marketing strategy
  • A competitor analysis
  • Content calendar template
  • Content topic selection process guide
  • Guide to creating pillar pages and content clusters including a pillar page best practice template
  • A 1 hr presentation of key findings and recommendations
  • Results provided in Excel and PDF format
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Who Is The Content Marketing Audit Designed For?

B2B Business Leaders

B2B Commercial leaders, Sales leaders, and Marketing leaders who want to better understand if their investment in content marketing is working

B2B Marketing Leaders

B2B Marketing leaders looking to get the most impact from scarce content marketing resources

Businesses Facing Change

  • Businesses whose competitors have invested in content marketing
  • Businesses that haven’t conducted a content marketing audit in the past 12 months
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Frequently Asked Questions

Q.Can we just do the audit ourselves?

Definitely. But we find that while most businesses recognise the value of conducting an audit, and have the best of intentions to do so, the pressures of day-to-day tasks mean it is constantly deprioritised.


We also find that many marketing teams don’t have the experience to be able to run a detailed audit. We have experience of running audits at previous companies and now conduct these for our clients. We also have the privilege of working with lots of marketing teams like yours so understand some of the pitfalls and associated best practices when it comes to content marketing. An independent audit allows for us to spot these pitfalls in your own processes.

Q.Do you produce content?

Occasionally we provide content production. However, our focus is on helping you optimize your content marketing strategy and content production processes.

Q.Can you guide us on the how to pick the best topics to focus on?

Some of the recommendations in the audit are based on a proven content selection process. Where helpful, we can add on to the audit a review of that process and walk-through of how you can apply its model to your content marketing process.

Q.Do I need a content audit or an SEO audit?

SEO and content go hand in hand. The Content Audit and SEO audit are effective as standalone exercises, but most powerful when conducted in tandem and we generally recommend running these audits together.

Complete this form and we’ll be in touch within 24 hours to discuss your audit

What our clients have to say

Audits to Consider Alongside Your Content Marketing Audit

Strategy & Planning

  1. Customer Insight Interviews
  2. Organic Search Competitive Analysis

Platforms & Processes

  1. Website Audit

Demand Generation

  1. Organic Search (SEO) Audit
  2. Organic Social Audit
  3. Paid Search Audit
  4. Paid Social Audit