Woman climbing mountain

Paid Social - LinkedIn Audit

Are you utilising LinkedIn as a paid social channel? Has it become more expensive for you?

 

For B2B marketers, LinkedIn is an excellent channel to build brand awareness and generate leads. But many companies don’t understand how to utilise it properly and get burned with poor results and high CPLs.
 
Like any channel, paid campaigns on LinkedIn need to be run by an experienced team with enough time to test what works and what doesn’t in order to improve performance over time. If it’s under-resourced and you ‘dip in and out’, the channel will have limited success.
 

 

Request an audit

arrow
  • FT logo
  • Totaljobs logo
  • Capital economics logo
  • Appcast logo
  • Disguise logo
  • Stepstone logo
  • sson logo
  • Auctane logo

The solution… Get a LinkedIn audit to understand where you are going wrong and how you can quickly improve your results

 

The audit gives you recommendations to immediately improve your LinkedIn results but to also feed into your longer-term strategy.

 

We audit your current/past LinkedIn campaign set-up and the associated ads within each campaign. We provide a detailed list of ways to improve your campaigns and also take you through the platform so you can see real-life examples of where you are going wrong.

 

Additionally, we highlight any functionality that you are not currently utilising but should be. LinkedIn is continuously adding new advertising functionality so it can be hard to keep up!

 
Request an audit
 

Five ways companies fail to use LinkedIn as an effective paid channel

  1. It was tested previously but found to be expensive - was it used correctly by an experienced marketer?
  2. Using out of date methods
  3. Not utilising the latest ad formats, campaign types and features
  4. Under resourcing its management and using a 'set it and forget it' mindset
  5. Not using a structured testing strategy to continuously optimise

Just some of the insights you will discover with an audit:

  • How to increase your CTR and lower your CPL
  • How to write better copy that converts
  • Best practice for creatives that grab attention
  • How to use ‘quality score’
  • How to improve your targeting and reduce wasted budget on unwanted leads
  • Which tests you should add to your testing and optimisation strategy
  • New ad formats you may not be using yet
  • The performance benchmarks you should be aiming for

What Do You Get From Your Paid Social - LinkedIn Audit?

  • An audit of current/past LinkedIn campaigns: set up, CTAs, messaging, creatives, targeting, exclusions, retargeting/matched audiences, budget & bid, quality score
  • A review of performance data and metrics
  • A review of your testing & optimisation strategy
  • A 1-hr presentation of key findings and recommendations
  • Results provided in a PDF report
Request an audit

Who Is The Paid Social - LinkedIn Audit Designed For?

B2B Business Leaders

Owners, CEOs, and Marketing / Sales / Commercial Leaders seeking to understand their current paid social/LinkedIn effectiveness and how to improve it

B2B Marketing Leaders

B2B Marketers looking to maximise engagement and lead generation from their paid LinkedIn activity

Businesses Facing Change

Businesses that haven’t conducted a paid social/LinkedIn audit in the past 12 months
Request an audit

Frequently Asked Questions

Q.Can we just do the audit ourselves?

Definitely. But we find that while most businesses recognise the value of conducting an audit, and have the best of intentions to do so, the pressures of day-to-day tasks mean it is constantly deprioritised.


We also find that many marketing teams don’t have the experience to be able to run a detailed audit. We have experience of running millions of £’s worth of LinkedIn campaigns over 8 years and still continue to do so for many clients. This gives us insights into best practices and performance benchmarks. We also have access to LinkedIn account managers which means we get advanced notice of any new functionality that is coming out.

Q.LinkedIn has got too expensive for us – should we still use it?

If done properly, running paid LinkedIn campaigns can be a very cost-effective way to build brand awareness and generate leads. There may be lots of reasons why it has got expensive for you; the audit will look to identify these reasons and offer recommendations of how you can bring your costs down while maintaining or improving performance.

Complete this form and we’ll be in touch within 24 hours to discuss your audit

What our clients have to say

Audits to Consider Alongside Your Paid Social Audit

Strategy & Planning

  1. Customer Insight Interviews
  2. Campaign Planning Audit

Platforms & Processes

  1. Measurement & Reporting Audit
  2. Sales & Marketing Alignment Audit

Demand Generation

  1. Content Marketing Audit
  2. Organic Social Audit - LinkedIn