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Organic Search (SEO) Audit

Are your potential buyers finding you online?
 
Is your web content driving sufficient user engagement and lead generation via organic search?
  
 

Request an audit

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Maximise Your Digital Presence & User Engagement Via Organic Search

Today’s B2B buyers largely conduct their buying process independently and online. Research from Gartner reveals that, on average, B2B buyers complete more than half the buying process long before they contact potential suppliers’ sales teams. 27% of the buying process is spent conducting independent research online, compared to just 17% talking to the sales teams of potential suppliers. Buyers search for solutions to problems they face, and to learn which vendors can support them in implementing these solutions.

 

Since buyers use search engines as a major information source for their purchase decision, it is vital that you perform well in search results – that means appearing in high-visibility positions and doing so in a compelling manner that encourages users to click through to your content. Delivering that level of performance requires optimising content, website user experience, technical set-up, and many more factors. However, most marketing teams lack the resources, time, tools, and expertise required to track and adjust all the factors that drive their own organic search performance.

 

Underperformance in organic search means you’re missing out on proactive engagement from motivated buyers. Poor SEO puts revenue at risk.

 

The solution… Conduct an SEO audit and get a prioritised, actionable list of the fastest ways to improve your organic search performance.

 
Request an audit
 

Five common scenarios meriting an SEO audit:

  1. Your content doesn’t appear on the first page of search results for your priority keywords – The audit will identify any technical, usability, and content barriers to better search ranking.

  2. Traffic or leads from organic search are declining – The audit identifies what’s changed and how to reverse the decline.

  3. You're struggling to prioritise allocation of scarce content production resources – The audit identifies which topics can deliver the greatest impact on search rank and traffic.

  4. You've completed a major website change (e.g., a redesign, or a platform or domain migration) – The audit checks your changes don't undermine organic search performance.

  5. You are integrating websites following an acquisition – The audit supports integration planning that minimises impact on organic search performance.

Just some of the insights you will discover:

  • Your website’s overall SEO performance relative to other sites
  • Where your website ranks in search results for your priority keywords
  • Where your priority content and pages rank in search results
  • What technical and user experience issues are potentially undermining your organic search performance
  • What content you need to develop to improve your performance
  • What high-performing content you need to emulate and outperform – and how can you do so
  • Whether you need to deploy additional marketing tactics (e.g., paid search) to support or replace your organic search efforts
  • How the quality and quantity of links pointing at your website may be impacting your organic search performance

What Do You Get From Your SEO Audit?

  • Your SEO healthscore
  • Mobile & desktop Core Web Vitals assessment for your website’s home page
  • Internal link analysis
  • Meta data & structured HTML analysis
  • Backlink analysis
  • Performance analysis of your ranking keywords
  • Performance analysis of your ranking content
  • Performance analysis of priority content / topics, and keywords
  • Search queries triggering search results and clicks in the past 12 months
  • Roadmap of technical optimisations
  • Recommendations for content optimisations
  • Real-time SEO performance dashboard (user search terms; average ranking position by search query and by page; organic sessions in total and by page, by region, by device; organic search user behavioural & conversion performance) 
  • 1-hour discussion of key findings and recommendations
  • Results provided in Excel and PDF format
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Who Is The SEO Audit Designed For?

B2B Marketing Leaders

  • B2B leaders seeing a decline in their critical organic search KPIs (e.g., sessions, lead conversions, opportunities)
  • Marketing leaders seeking to drive more – and higher-quality – engagement and lead generation from organic search
  • Marketing leaders tasked with building their company’s digital brand presence

Businesses Facing Change

  • Businesses facing emerging competition from digital-first challengers
  • Businesses that have made significant changes to their website in the past 12 months, including redesigns, platform migrations, and domain changes
  • Businesses that haven’t conducted an SEO audit within the past 12 months
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Frequently Asked Questions

Q.Can we just do the audit ourselves?

If you have the specialist tools required, it is possible to run an organic search audit in-house. However, even for those minority of business that do possess these tools, we find that despite with the best intentions teams succumb to the pressures of day-to-day tasks and routinely deprioritise such audits.


We also find that many marketing teams don’t have the experience necessary to run a detailed audit and analyse the data outputs. Our experience in conducting audits enables us to provide deeper insight in a time- and cost-efficient manner. We have the privilege of working with lots of marketing teams like yours so can provide a sense of your performance relative to others, as well as share best practices in how to apply the audit’s recommendations.

We also hear from our clients that an external view is critical in identifying issues that in-house teams have become accustomed to over time. We can highlight problems that your team may have come to accept as normal, not anomalous.

Q.How often should we run an SEO audit?

Every business’ competitive context changes constantly. New content is published every day. Search engines’ algorithms and presentation of results evolves. New competitors emerge; existing competitors change their strategies. Your company may shift its focus, add new products, or enter new markets. At any such pivot point, an SEO audit ensures you are taking the right steps to maximize the impact of your SEO and content strategies. At a minimum we recommend an annual organic search audit to ensure you are not caught off-guard by changes in the performance.

Q.Is the SEO audit geographically specific?

In part, yes. Where we review search performance in terms of search rank, the analysis is based on performance on Google in the country of your choosing. If necessary, we can extend the audit to include performance in multiple countries. Most of the signals that impact search performance are the same regardless of which country you choose, so our technical and user experience recommendations will apply globally.

Q.We don’t really use our website for sales and marketing. Do we need an audit?

In modern B2B sales, your website is a critical tool for generating leads and supporting buyers at multiple stages of the purchase process. If you are underleveraging your website, you are likely losing out to competitors and leaving money on the table. An SEO audit can help you identify the changes you need to make to bring your website into the heart of your sales and marketing efforts as swiftly as possible.

Complete this form and we’ll be in touch within 24 hours to discuss your audit

What our clients have to say

Audits to Consider Alongside Your Organic Search Competitive Analysis

Strategy & Planning

  1. Organic Search Competitive Analysis
  2. Paid Search Competitive Analysis

Platforms & Processes

  1. Website Audit

Demand Generation

  1. Content Marketing Audit
  2. Paid Search Audit