--- title: Measurement And Reporting Audit description: Get an audit of your marketing measurement and reporting, to enable data-driven decision-making for your marketing resource allocation. --- [![Revitalise Marketing](https://www.revitalisemarketing.com/hs-fs/hubfs/Revitalise_WO-1.png?width=3362&height=1032&name=Revitalise_WO-1.png "Revitalise Marketing")](https://www.revitalisemarketing.com/) - [Audits & Insights](https://www.revitalisemarketing.com/marketing-audits) - Strategy & Development - [Customer Insight Interviews](https://www.revitalisemarketing.com/customer-insight-interviews) - [Marketing Campaign Planning Audit](https://www.revitalisemarketing.com/marketing-campaign-planning-audit) - [Organic Search Competitive Analysis](https://www.revitalisemarketing.com/organic-search-competitive-analysis) - [Paid Search Competitive Analysis](https://www.revitalisemarketing.com/paid-search-competitive-analysis) - Platforms & Processes - [Lead Flow Mapping & Process Audit](https://www.revitalisemarketing.com/lead-flow-mapping-and-process-audit) - [Measurement & Reporting Audit](https://www.revitalisemarketing.com/measurement-and-reporting-audit) - [Sales & Marketing Alignment Audit](https://www.revitalisemarketing.com/sales-and-marketing-alignment-audit) - [Website Audit](https://www.revitalisemarketing.com/website-audit) - Demand Generation - [Content Marketing Audit](https://www.revitalisemarketing.com/content-marketing-audit) - [Email Marketing & Automation Audit](https://www.revitalisemarketing.com/email-marketing-automation-audit) - [Organic Search (SEO) Audit](https://www.revitalisemarketing.com/organic-search-seo-audit) - [Organic Social Audit - LinkedIn](https://www.revitalisemarketing.com/organic-social-audit) - [Paid Search Audit](https://www.revitalisemarketing.com/paid-search-audit) - [Paid Social Audit - LinkedIn](https://www.revitalisemarketing.com/paid-social-linkedin-audit) - [Consultancy](https://www.revitalisemarketing.com/marketing-transformation-consultancy) - [Execution](https://www.revitalisemarketing.com/marketing-execution) - [Who We Help](https://www.revitalisemarketing.com/who-we-help) - [Free Consultation](https://www.revitalisemarketing.com/free-marketing-consultation) ☰ × - [Marketing Audits & Insights](https://www.revitalisemarketing.com/marketing-audits) - [Marketing Consultancy](https://www.revitalisemarketing.com/marketing-transformation-consultancy) - [Marketing Execution](https://www.revitalisemarketing.com/marketing-execution) - [Coaching & Mentorship](https://www.revitalisemarketing.com/marketing-coaching) - [Free Consultation](https://www.revitalisemarketing.com/free-marketing-consultation) - [Who We Help](https://www.revitalisemarketing.com/who-we-help) - [About Us](https://www.revitalisemarketing.com/about-us) - [FAQs](https://www.revitalisemarketing.com/frequently-asked-questions) - [Meet The Team](https://www.revitalisemarketing.com/meet-the-team) - [Contact Us](https://www.revitalisemarketing.com/contact-us) ![Hikers on mountain](https://www.revitalisemarketing.com/hubfs/Hikers%20on%20mountain.jpg) # Measurement & Reporting Audit ### Get the data you need to maximise marketing performance      [![Request an audit](https://no-cache.hubspot.com/cta/default/7335164/e8f40887-7298-4637-b009-4153320a9318.png)](https://cta-redirect.hubspot.com/cta/redirect/7335164/e8f40887-7298-4637-b009-4153320a9318) [![arrow](https://www.revitalisemarketing.com/hs-fs/hubfs/down-arrow.png?width=44&name=down-arrow.png)](https://www.revitalisemarketing.com/measurement-and-reporting-audit#anchors) - ![FT logo](https://www.revitalisemarketing.com/hubfs/FT%20logo.png) - ![Totaljobs logo](https://www.revitalisemarketing.com/hubfs/Totaljobs%20logo.png) - ![Capital economics logo](https://www.revitalisemarketing.com/hubfs/Capital%20economics%20logo.png) - ![Appcast logo](https://www.revitalisemarketing.com/hubfs/Appcast%20logo.png) - ![Datos Insights](https://www.revitalisemarketing.com/hubfs/Cap%20Econ%20(8).png) - ![Disguise Logo](https://www.revitalisemarketing.com/hubfs/Disguise%20Logo.png) - ![Stepstone logo](https://www.revitalisemarketing.com/hubfs/Stepstone%20logo.png) - ![sson logo](https://www.revitalisemarketing.com/hubfs/sson%20logo.png) - ![Auctane logo](https://www.revitalisemarketing.com/hubfs/Auctane%20logo.png) - ![HumanX Logo](https://www.revitalisemarketing.com/hubfs/HumanX%20Logo-1.png) - ![HLTH Logo](https://www.revitalisemarketing.com/hubfs/HLTH%20Logo.png) - ![LHH Logo](https://www.revitalisemarketing.com/hubfs/LHH%20Logo.png) [**What You'll Learn**](https://www.revitalisemarketing.com/measurement-and-reporting-audit#audit-insights)| [**What You Get**](https://www.revitalisemarketing.com/measurement-and-reporting-audit#what-you-get)| [**Who This Is For**](https://www.revitalisemarketing.com/measurement-and-reporting-audit#who-this-is-for)| [**FAQs**](https://www.revitalisemarketing.com/measurement-and-reporting-audit#faq)| ### Are you effectively measuring the impact of your marketing? Do you know what is working and what isn’t? If not, this leaves you unable to make key decisions on where to invest more time, resources and budget – and where you should cut back. Effective measurement removes guesswork and assumptions in your decision-making and helps you drive greater impact with your marketing.   Many companies do not, or cannot, impact the success of their marketing activity. Some companies only have partial performance data thanks to disconnected marketing technology platforms; others measure impact incorrectly, often using metrics that provide no insight or ability to help make impactful decisions. To build greater internal confidence in Marketing it's also vital to deliver effective communication of marketing’s impact internally. This means getting the right information, at the right time to the right leaders, peers, and partners. This helps you secure internal buy-in, win budget and staffing resources, and grow influence within the company.   ### The Solution… Audit your marketing measurement and reporting Get recommendations on how you can immediately improve your measurement and reporting and how you communicate this to the wider business. The audit enables you: - Move away from guesswork and assumptions - Base your decision-making in data - Plan and forecast with more confidence - Build Marketing's credibility within the business - Positioning yourself and the marketing team for greater influence, investment, and performance     [![Request an audit](https://no-cache.hubspot.com/cta/default/7335164/e8f40887-7298-4637-b009-4153320a9318.png)](https://cta-redirect.hubspot.com/cta/redirect/7335164/e8f40887-7298-4637-b009-4153320a9318)   #### **Our Measurement and Reporting Audit Process:** - We review your current measurement and reporting processes, tools, and dashboards - We identify gaps in data, reports, and reporting communications - We recommend optimisation steps - If needed, we set up Google Looker Studio dashboards to help you understand and communicate how your marketing is performing. #### **Just some of the insights you will discover:** - How to improve your measurement, tracking and attribution - Which metrics are most critical to Marketing’s success - How to use marketing metrics and data to make informed decisions throughout the company - How to better communicate marketing performance data to the wider company - Benchmarks for key marketing metrics and conversion rates ### What Do You Get From Your Measurement and Reporting Audit? - An analysis of your marketing & sales dashboards: metrics & processes - An audit of your Google Analytics set-up - Set-up of Google Looker Studio Dashboards (as required): Web, Google Ads, SEO, and integration of your custom metrics, where possible and as required - Start, stop, continue recommendations on specific KPIs to track - Recommendations on marketing performance reporting and communication content, frequency, and audiences - A 1-hr presentation of key findings and recommendations - Results provided in Excel and PDF format [![Request an audit](https://no-cache.hubspot.com/cta/default/7335164/e8f40887-7298-4637-b009-4153320a9318.png)](https://cta-redirect.hubspot.com/cta/redirect/7335164/e8f40887-7298-4637-b009-4153320a9318) ### Who Is The Measurement and Reporting Audit Designed For? ### B2B Marketing Leaders - B2B Marketing, Sales, and Commercial leaders and business owners who want to better understand their measurement and reporting effectiveness - B2B Marketing leaders looking to establish greater influence within the business - B2B Marketing leaders under pressure to demonstrate return on marketing investment (ROMI) ### Businesses Facing Change - Businesses considering a step change in marketing investment levels – or investing in marketing for the first time - Businesses completing merger & acquisitions integrations - Businesses that haven’t conducted a measurement and reporting audit in the past 12 months [![Request an audit](https://no-cache.hubspot.com/cta/default/7335164/e8f40887-7298-4637-b009-4153320a9318.png)](https://cta-redirect.hubspot.com/cta/redirect/7335164/e8f40887-7298-4637-b009-4153320a9318) ## Frequently Asked Questions #### Q.Can we just do the audit ourselves? Definitely. But we find that while most businesses recognise the value of conducting an audit, and have the best of intentions to do so, the pressures of day-to-day tasks mean it is constantly deprioritised. We also find that many marketing teams don’t have the experience to be able to run a detailed audit. We have experience of running audits at previous companies and now conduct these for our clients. We have the privilege of working with lots of marketing teams like yours so understand some of the pitfalls and associated best practices when it comes to measurement and reporting. An independent audit allows for us to spot these pitfalls in your own processes. #### Q.Can you help us set up our analytics systems? As part of the audit, we make recommendations for optimising your marketing analytics system and processes. If you need help implementing those recommendations, we are able to help – either directly or in partnership with the network of specialists we’ve built up over time. As part of some audits, we work with our clients to set up dashboards (usually using Google Looker Studio) – if you would like that to be part of your Measurement and Reporting Audit, let us know and we can discuss your requirements. ## Complete this form and we’ll be in touch within 24 hours to discuss your audit ## What our clients have to say #### Revitalise Marketing guided us to a complete shift in our content marketing strategy. I can safely say we're now focused on our highest-return opportunities. ##### **Alexander Stevenson** Founder & Chief Executive, Blume #### The audit suggested we needed to make some pretty major changes to our digital marketing, and the team's analysis and knowledge of best practice gave us the confidence to do it. ##### **Heather Salerno** CMO, Marketing - Appcast, US ### Audits to Consider Alongside Your Measurement and Reporting Audit ### Strategy & Planning 1. [Customer Insight Interviews](https://www.revitalisemarketing.com/customer-insight-interviews) 2. [Campaign Planning Audit](https://www.revitalisemarketing.com/marketing-campaign-planning-audit) ### Platforms & Processes 1. [Lead Flow Mapping & Process Audit](https://www.revitalisemarketing.com/lead-flow-mapping-and-process-audit) 2. [Sales & Marketing Alignment Audit](https://www.revitalisemarketing.com/sales-and-marketing-alignment-audit) ### Demand Generation 1. [Content Marketing Audit](https://www.revitalisemarketing.com/content-marketing-audit) 2. [Email Marketing & Automation Audit](https://www.revitalisemarketing.com/email-marketing-automation-audit) 3. [Organic Search (SEO) Audit](https://www.revitalisemarketing.com/organic-search-seo-audit) 4. [Organic Social Audit](https://www.revitalisemarketing.com/organic-social-audit) 5. [Paid Search Audit](https://www.revitalisemarketing.com/paid-search-audit) 6. [Paid Social Audit](https://www.revitalisemarketing.com/paid-social-linkedin-audit) - How We Help - [Marketing Audits & Insights](https://www.revitalisemarketing.com/marketing-audits) - [Marketing Consultancy](https://www.revitalisemarketing.com/marketing-transformation-consultancy) - [Marketing Execution](https://www.revitalisemarketing.com/marketing-execution) - [Marketing Coaching](https://www.revitalisemarketing.com/marketing-coaching) - [Free Marketing Consultation](https://www.revitalisemarketing.com/free-marketing-consultation) - [hello@revitalisemarketing.com](mailto:hello@revitalisemarketing.com) - Company - [About Us](https://www.revitalisemarketing.com/about-us) - [Who We Help](https://www.revitalisemarketing.com/who-we-help) - [FAQs](https://www.revitalisemarketing.com/frequently-asked-questions) - [Meet The Team](https://www.revitalisemarketing.com/meet-the-team) - [Make An Enquiry](https://www.revitalisemarketing.com/contact-us) - [Privacy Policy](https://www.revitalisemarketing.com/privacy-policy) - [Cookies](https://www.revitalisemarketing.com/cookies-notice) - - ### Get Updates [![Revitalise Marketing](https://www.revitalisemarketing.com/hs-fs/hubfs/Revitalise_WO-1.png?width=3362&height=1032&name=Revitalise_WO-1.png "Revitalise Marketing")](https://www.revitalisemarketing.com/) Copyright © 2023 Revitalise Marketing Limited. All Rights Reserved. Company number: 12441883