Our paid search audit sets you on the path to efficient, productive paid search campaigns. Our thorough review of your paid search accounts and campaigns provides you with a prioritised list of fixes, enhancements, and opportunities. You can then take these recommendations and tackle them one by one, quickly turning paid search into a more effective component of your marketing mix.
First, you grant us access to your paid search platforms (usually your Google Ads account and Microsoft Advertising account, if you have one). We’d also like access to your Google Analytics account, to ensure it is properly linked to Google Ads. Then, we’ll go through 40+ checks of your account and record any areas ripe for improvement. If there is anything urgent, we’ll let you know right away and talk through options for an immediate fix. Otherwise, we’ll complete the audit and present to you a prioritised list of recommendations in the form of an optimisation timeline that you, or a third party, can implement over time.
You certainly can. If you or your team are skilled at managing paid search, self-service is a viable option. There are also plenty of blog posts and YouTube videos offering guidance. However, a DIY approach can be slow and error prone; while using the same people who set up the accounts and campaigns is less likely to unearth the hidden settings and approaches they didn’t adopt in the first place.