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Organic Social & LinkedIn Audit

Are you effective in using LinkedIn as an organic social channel?

 

As a B2B marketer, LinkedIn is a key channel for connecting with your target audience. Your prospects and customers are present and active on the platform, and if you are too it can be a great way to grow brand awareness and generate leads. Prospects may also use it to validate who you are before moving to the next stage of their buying journey.
 
However, as with any marketing channel, to maximise LinkedIn’s effectiveness you need to utilise it properly. Unfortunately, many companies don’t – and as a result, are leaving revenue opportunities on the table.

 

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The solution… To develop an effective LinkedIn strategy, start with an audit

 

You should have a strategy and plan for every tactic you use, and of course this includes LinkedIn. The best way to inform your strategy is to start with an audit so you know exactly where you – and your competitors – are today, and what you need to do to outperform them.

This audit gives you recommendations on immediately improving your LinkedIn effectiveness, and also the information you need to build your longer-term strategy.

 
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Five ways companies fail to use LinkedIn effectively

  1. Your company page doesn’t explain how you help your target audience – instead it’s all about you
  2. Most of your content is focused on your company, not about helping your target audience with their pain points
  3. Content posting is very ad hoc and can be a last-minute rush job just to get something up
  4. You’re not monitoring your competitors on LinkedIn
  5. You’re not tracking or measuring the success of your efforts

Just some of the insights you will discover with an audit:

  • How can your LinkedIn company page be improved?
  • How can you drive greater engagement for your social posts?
  • How should you enhance and evolve your organic social strategy?
  • What are the strengths and weaknesses of your competitors’ LinkedIn presence? Are there opportunities to exploit? Where do you need to apply defensive strategies?

What Do You Get From Your Organic Social Audit?

  • An audit of your LinkedIn company page and its set-up
  • An audit of your past month’s social posts: structure, messaging, frequency, hashtags, creatives, CTAs, tracking & measurement, engagement
  • A review of your competitors’ LinkedIn company pages and their recent posting activity
  • An audit of your current organic social strategy and calendar
  • A guide to social strategy and posting best practice
  • A 1-hr presentation of key findings and recommendations
  • Results and data provided in Excel and a PDF report
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Who Is The Organic Social Audit Designed For?

B2B Business Leaders

Owners, CEOs, and Marketing / Sales / Commercial Leaders seeking to understand their current organic social media effectiveness and how to improve it

B2B Marketing Leaders

B2B Marketers looking to maximise engagement and lead generation from free channels

Businesses Facing Change

Businesses that haven’t conducted an organic social media audit in the past 12 months
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Frequently Asked Questions

Q.Can we just do the audit ourselves?

Definitely. But we find that while most businesses recognise the value of conducting an audit, and have the best of intentions to do so, the pressures of day-to-day tasks mean it is constantly deprioritised. We ensure the task gets done, and we deliver you actionable information while your team carries on with other urgent work.

Q.We don’t really see LinkedIn as a priority for us. Why should we bother?

Your target audience is using LinkedIn every day. Be there to help them! B2B buyers will often use LinkedIn to validate your company as part of the due diligence phase of their buyer journey. By deprioritizing LinkedIn, you are likely missing out on leads – and therefore revenue.


Don’t believe your prospects and customers are using LinkedIn? Have you asked them lately? Are your competitors using LinkedIn to talk to your target audience? Are you comfortable ceding this channel to them?

Complete this form and we’ll be in touch within 24 hours to discuss your audit

What our clients have to say

Audits to Consider Alongside Your Organic Social Audit

Strategy & Planning

  1. Customer Insight Interviews
  2. Campaign Planning Audit

Platforms & Processes

  1. Measurement & Reporting Audit
  2. Sales & Marketing Alignment Audit

Demand Generation

  1. Content Marketing Audit
  2. Paid Social Audit