B2B buyers visit suppliers’ web sites repeatedly throughout the buying process. They want to use your website to confirm what they're hearing from Sales teams; they compare vendor offerings; and they look for product validation from their peers.
Make sure your website is discoverable, technically sound, user-friendly, and aligned with your sales messaging – or risk missing out on revenue.
Our website audit gives you recommendations that you can apply to deliver an immediate improvement in website performance, as well as longer-term recommendations that you can build into your longer-term website strategy.
We review your website from a user experience perspective, with a particular focus on your home page, key content pages, as well as the site’s information architecture and navigation. We test the effectiveness of your campaign landing pages and the lead capture experience, including key conversion points on the buyer journey. We also review your approach to testing and application of learnings.
You can, and we encourage highly active in-house management and evaluation of your website. Where we can make a real difference is in applying our knowledge of best practice and performance benchmarks generated from specialist tools and the experience of several years of conducting website audits for companies like yours.
We also hear from our clients that an external view is critical in identifying issues that in-house teams have become accustomed to over time. We can highlight problems that your team may have come to accept as normal, not anomalous.
In modern B2B sales, your website is a critical tool for generating leads and supporting buyers at multiple stages of the purchase process. If you are underleveraging your website, you are likely losing out to competitors. We can tailor an audit to focus on the changes you need to make to bring your website into the heart of your sales and marketing efforts.